Project Background
In the increasingly competitive new retail market, enhancing the consumer shopping experience and expanding brand promotion channels have become critical challenges for the industry.
Among various communication channels, LCD splicing screens have stood out due to their advantages such as high-definition display, large size, and high reliability, making them an indispensable "key player" in the new retail landscape.
Recently, Bobofang Seventy-Two Solar Terms Cake partnered with Huabangying Technology to create a leisure space integrating dining and entertainment, achieving a comprehensive upgrade of new retail.
Solution Overview
For Bobofang Seventy-Two Solar Terms Cake's information display project, Huabangying Technology developed a professional, one-stop solution centered around the client's practical needs. This solution features a stylish design, high-definition display quality, and robust hardware configuration.
The setup utilizes 46-inch LCD splicing screens with a mere 0.88mm bezel. Comprising 15 splicing units (model HBY-PJ460P-3) arranged in a 3-row by 5-column formation and paired with a high-definition video processor, the video wall delivers exceptional display performance.
With a resolution of 1920*1080 and a high brightness of 500 cd/m², it ensures the clear and stable presentation of visual information. A wide 178° viewing angle guarantees a sharp display from any perspective. The capability for 7*24 hours of continuous and stable operation meets the demands of prolonged usage.
Upon receiving the project order, Huabangying's manufacturing center responded promptly and developed a detailed delivery schedule. This covered everything from personnel allocation and the assembly process of the LCD splicing screens, to aging tests and final packaging and shipping.
Each step of the process was methodically carried out. State-of-the-art testing equipment was used to conduct rigorous technical inspections throughout, and a full lifecycle quality information management system tracked every stage, fundamentally ensuring product quality.
During the transportation and handling of the LCD splicing screens, the staff handled the products with extreme care throughout the entire process. Prior to crating, the interior of the boxes received special treatment, with foam packed tightly around the screens to prevent any shifting or impact damage during transit.
As for the installation, the 46-inch LCD splicing screens with their 0.88mm bezels were also handled with meticulous attention to detail. Adhering to the principles of high reliability, ease of installation, and ease of maintenance, a hydraulic front-access support bracket installation method was employed. This approach ensured safety while successfully balancing aesthetic appeal with practicality.
Capturing Attention and Driving Foot Traffic: Elevating the Customer Experience
Traditionally, physical stores have relied on conventional promotional materials like foam boards and roll-up banners for advertising campaigns and new product launches. However, these methods often struggle to meet the high-frequency promotional needs of modern stores and keep pace with the rapidly evolving market environment, primarily due to their static nature and limited information lifespan.
The 46-inch LCD splicing screens, with their ultra-narrow 0.88mm bezels, come equipped with extensive expansion ports. This allows Bobofang Seventy-Two Solar Terms Cake to dynamically showcase its diverse product range and promotional campaigns using a variety of engaging formats—including videos, digital posters, and scrolling text. This multi-faceted, novel, and interactive approach not only quickly captures consumer attention but also significantly reduces the costs associated with printing and producing traditional promotional materials.
Of course, the 46-inch LCD splicing screen with its 0.88mm bezel also provides customers with a superior entertainment experience. When a customer wants to play a game, they can simply cast their smartphone screen to the large display. This allows them to enjoy the sensation of gaming on a big screen, while also offering a broader, more immersive viewing experience for onlookers.
Imagine this scenario: when a customer steps into Bobofang Seventy-Two Solar Terms Cake, a sense of comfort is a given. Moreover, such a high-end, sophisticated, and upscale store environment not only enhances the brand image of Bobofang but also boosts in-store conversion rates and revenue. It further provides consumers with an immersive, scene-driven experience.